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一场西装革履的club狂欢 | A Carnival of Suit
973
Stories Hangout
No.59B, 1081 Nanjing West Road, Jingan District, Shanghai
在这个审美高速发展的时代,一批又一批的年轻设计师带着饱含各自见解而创造出的产物走进我们的生活。untitlab™️,一个独立而小众的鞋履设计品牌也与别的设计师品牌雨后春笋般的冒了出来,走进了大众的视线。品牌名字是由“untitled”(未命名)和“laboratory”(实验室)这两个英文单词组合而成,意为唤起人们的实验精神。这个由Sans、Justin和田才创立的时尚鞋履品牌在丰富多元的社会中脱颖而出,而最特别、最有意思的是untitlab™️的品牌概念:关注创作的中间进程,通过材料实验和造型语言将边界消解并达到有机的统一。
In this era of aesthetic rapid development , a group of young designers have come into our lives with products created with their own opinions. untitlab, an independent and niche shoe design brand, has sprung up with other designer brands and has entered the public sights. The brand name is a combination of the two English words "untitled" (unnamed) and "laboratory" (laboratory), which means to arouse people's experimental spirit. This fashion footwear brand founded by Sans, Justin and Tian Cai stands out in an abundant and diversified society. The most special and interesting is the brand concept of untitlab: focusing on the intermediate process of creation, dissolving the boundary through material experiments and modeling language in achieving organic unity.

秉承着运动与正装相结合的设计灵感,设计师Sans设计出了一系列不同种类的“合体”鞋履,它们适合在多场景中无缝切换,你可以上班的时候在办公室穿,下完班后直接去类似ALL的Club里尽情释放自我,它们深受众多明星造型师与买手的喜爱。“我们希望打破功能与造型的束缚”Sans说,“这是一个主动参与和自发建立个人使用场景的邀请。”untitlab™️作为中国十个受邀男装品牌亦是唯一一个鞋履品牌,参与了佛罗伦萨第96届Pitti Uomo男装展,这是中国首次作为嘉宾国的身份出席。 Pitti Uomo集结着业内各大媒体、买手及时尚达人,是untitlab™️跨向国际化的一大步。
Inspired by the combination of sport and formal wear, designer Sans has designed a range of different “fit” shoes that are seamlessly interchangeable in multiple scenes. You can wear them in the office when you get to work, going directly to the Club like ALL after work to release yourself, the shoes are loved by many star stylists and buyers. “We want to break the shackles of function and styling,” says Sans, “This is an invitation to actively participate and spontaneously create personal use scenarios.” untitlab is the only footwear brand of the most popular fashions for men’s wearings in China in attending the 96th Pitti Uomo Men's Wear Exhibition, this is the first time China has attended as a guest country. Pitti Uomo is the largest media, buyer and fashionista in the industry, which means a big step in the internationalization of untitlab. 

untitlab™️正处于成长阶段,在受到越来越多人关注的untitlab™️并没有忘记开始的初心:激励人们的自我认同与超越,不断输出愉悦与自信力量,带动中国可持续时尚产业的发展。untitlab™️始终坚持环保及生态友好的理念,使用制造的任何一只鞋都不含动物成分,看似漆皮的面料实际上是人造皮。设计师Sans经常拜访各地的工厂,以加深对面料及工艺的了解,对设计与制造的每个环节,Sans都有着超乎完美的要求与标准,也因此呈现出了现在品牌的生动感与鞋履的高品质。
untitlab is in the growth stage. When untitlab has attracted more and more attention, it has not forgotten the initial intention of motivating people's self-identity and transcendence, constantly outputting the power of pleasure and self-confidence, and driving China's fashion industry to sustainable development. untitlab always adheres to the concept of environmental protection and eco-friendliness. Any shoe manufactured by untitlab does not contain any animal ingredients. The fabric that looks like patent leather is actually artificial leather. Designer Sans often visits factories around the world to deepen his understanding to fabrics and techniques. Sans has perfect requirements and standards for every aspect of design and manufacturing, and thus presents the current brand shoes with vividness and high quality performance.

untitlab™️拥有美好的蓝图,未来希望研发可持续性的布料并计划打造自己的面料工厂,从小规模的作坊开始。Justin说:“希望我们品牌使用中国原创的、拥有工匠精神的、可持续的新兴面料。”
untitlab has a good blueprint and hopes to develop sustainable fabrics and plan to build its own fabric factory, starting with small-scale workshops. Justin said: "I hope that our brand uses Chinese original, of craftsmanship and sustainable new fabrics."

最近,untitlab™️策划了#versatile talk#栏目,对一位stylist兼untitlab™️消费者进行对话,通过问答的方式记录了他对生活的见解,借此分享每位穿着untitlab™的人的lifestyle,毕竟untitlab™️是个注重生活情调的品牌。顾客对于untitlab™️产品的评价是这样的:“sneaker款式很实用,穿着上班的同时下班穿去蹦迪两不误。”“derby很巧妙的结合了商务和休闲两点,很时尚很喜欢!”untitlab™️及时向消费者获取反馈,极力做到让每一位消费者都满意的程度。
Recently, untitlab launched the #versatile talk# column, having talks with a stylist and untitlab consumer, recording his views on life through question and answer, and shared the lifestyle with everyone wearing untitlab. untitlab is a brand that focuses on the mood of life. The customer's evaluation of the untitlab product is like this: “The sneaker style is very practical. When you go to work, you can wear them and go to dance disc at the same time by wearing them.” “Derby is a clever combination of business and leisure. It is very fashionable and very popular!” untitlab promptly gets feedback from consumers and strives to make every consumer satisfied.

与此同时,untitlab™️跟随每个系列产品发布,他们会同步创作出版物和影像作品,通过图像建立完整的创作概念。他们也在上海abC艺术书展现场展出最新创作的视觉图像参考杂志versatile usage reference 1(Curated by untitlab™)。
At the same time, following untitlab’s each series of products released, they will simultaneously create publications and video works, and create a complete creative concept through images. They also exhibited the newly created visual image reference magazine Versatile Usage Reference 1 (Curated by untitlab) at the Shanghai abC Art Book Fair.

untitlab™️的工作室坐落在南京西路一个闹中取静的弄堂里,阳光洒进小院子,衬的绿植更加亮眼;极简黑白色的装修风格与生机盎然的花草的结合,加上一群有趣的人,也成了untitlab™️独有的格调。目前untitlab™的工作室除了三位创始人还有三名实习生,他们每个人对生活方式都有各自的态度。Sans喜欢徒步,烹饪,跳芭蕾舞,他对生活的态度饱含活力与热情,身边的人时常被他这么积极的精神所感染到,也正是这种氛围更加凸显了untitlab™️的品牌定义。
The studio of untitlab is located in a quiet alley in the noisy downtown area in West Nanjing Road. The sun shines into the small yard and the green plants are more eye-catching. The combination of minimalist black and white decoration style and vivid flowers and plants, plus the group of interesting people have become the unique style of untitlab. At present, the untitlab studio has three interns in addition to the three founders, each of whom has a different attitude towards lifestyle. Sans enjoys walking, cooking, and ballet dancing, his attitude towards life is full of energy and enthusiasm. People around him are often infected with such a positive spirit. It is this atmosphere that highlights the brand definition of untitlab.

其他成员的生活方式也非常多元:Justin喜欢健身、跑步、玩乐队(唱歌)、看书,通过阅读,他可以享受灵魂深处的交流;Chloe喜欢在夏天冲浪、海边、冰橙汁、beach house和pancake;Louisa喜欢台湾乐队、晚风、虚拟社交、探索大脑,她喜欢感受不同人带来的相处体验;Seb喜欢Pop Art、Avant Garde音乐、电影。untitlab™️的团队里绽放着各自的精彩,不同的思想碰撞出独出一帜的设计。
The lifestyles of other members are also very diverse: Justin likes fitness, jogging, playing teams (singing), reading books, reading, he can enjoy the deep communication of the soul by reading; Chloe likes to surf in the summer, seaside, ice orange juice, beach house and pancake; Louisa loves Taiwanese bands, evening winds, virtual socializing and exploring the brain. She likes to engaging the experience of different people; Seb likes Pop Art, Avant Garde music, and movies. The untitlab team has their own wonderful, and the different ideas colliding accomplishes their creation with unique designs.


图片来源:untitlab™官方&Neocha
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